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Sports Value recently published its study on the finances of Brazilian clubs in 2017.
Although Brazilian clubs have achieved the highest turnover in their history, we have much to evolve, especially in the field of marketing in football.
Unfortunately in Brazil football marketing is associated with sponsorships, especially brand exposure in uniforms, plaques and backdrops.
A big mistake, which profoundly limits the development of our market.
Sponsorship is an important tool to leverage the business of teams, leagues, athletes and competitions. But much more important than stocking uniforms with brands is to create, through sport, a set of joint business development platform for sponsors and their sponsors.
While in Europe and the US there are billions in sports marketing, in Brazil unfortunately the values are ridiculous, especially by the market’s understanding of how to create this vision.
Sports Value is born precisely with the purpose of developing commercially and commercially the Brazilian market, with solid concepts and still new in the market.
If European clubs bill 10 times more with marketing than our clubs, it is not because of lack of market and GDP, but because of the old-fashioned and worn-out model of the current marketing strategies of our football clubs.
Brazil is the largest emitter of media and entertainment among emerging countries, including our world market.
If we want to evolve we will have to change the marketing of Brazilian football.
That’s what Sports Value believes in!
