Latin American teams’ digital assets valuation

Published On - 15 de June de 2021

Amir Somoggi sportsvalue

Sports Value sports analytics market-leading company in finance, marketing and trends and Zeeng Data Driven consolidated in corporate brand analytics in digital, deepen their alliance and launch a new digital measurement.

Study evaluates the digital assets of Latin American clubs. Download here.

Zeeng’s digital data, applied to Sports Value’s financial valuation modeling, allowed us to calculate the value of the clubs’ digital assets.

The result is the value that each club has of potential to generate marketing revenue, with its social networks. These are unexploited values today.Digital inventary 

The methodology considers all digital data from clubs throughout the Latin American market. (LATAM). It was possible to evaluate financially, the clubs fan engagement.

The total value of the digital asset represents the potential for revenues that can be generated in different formats. Not to mention e-commerce, just in branding.

The digital assets of LATAM´s largest clubs totaled US$115 million, in May 2021.