Valuation TOP 30 clubs in Brazil 6th. edition
Sports Value has released the sixth edition of its annual study: Valuation of the TOP 30 Brazilian Clubs 2025.
It was another year of significant appreciation among the clubs, largely driven by increased investment in SAFs (club-company structures) and the rising value of their brands.
Download the full study here: Valuation TOP 30 Brazilian Football Clubs 2025 – 6th Edition – Available in English, with figures presented in US dollars.
The combined valuation of the TOP 30 clubs reached R$ 8.9 billion in 2025, a 20% increase compared to the 2024 edition (In US$). Combined brand value reached US$ 2.5 billion.
Most Valuable Clubs in Brazil – 2025 – US$ million
Most Valuable Clubs in Brazil – 2025 – US$ million
| Flamengo | 962 |
| Palmeiras | 829 |
| Corinthians | 749 |
| Atlético MG SAF | 636 |
| São Paulo | 612 |
| Botafogo SAF | 575 |
| Cruzeiro SAF | 534 |
| Internacional | 489 |
| Atlhetico-PR | 396 |
| Fluminense | 393 |
| Grêmio | 346 |
| Bahia SAF | 336 |
| Red Bull Bragantino Ltda. | 324 |
| Vasco da Gama SAF | 287 |
| Santos | 256 |
| Vitória | 156 |
| Fortaleza SAF | 149 |
| Sport | 149 |
| Atlético-GO SAF | 82 |
| Juventude | 81 |
| América-MG SAF | 78 |
| Ceará | 77 |
| Cuiabá SAF | 69 |
| Coritiba SAF | 68 |
| Criciúma | 57 |
| Remo | 57 |
| Guarani | 52 |
| Goiás | 49 |
| Santa Cruz | 46 |
| Ponte Preta | 41 |
Source: Sports Value
Sports Value’s methodology includes an annual adjustment to each club’s valuation, deducting operational liabilities.
Tax-related debts and stadium-related obligations were not considered. The valuation reflects only the liabilities arising from the clubs’ operating activities.
A club’s valuation, net of its operational debt, is essential to understanding its true financial position.
Source: Sports Value
Valuation vs. Total Revenue
Comparison: Europe vs. U.S. vs. Brazil vs. Mexico
The Brazilian market still trails significantly behind the valuations seen in MLS and Europe.
MLS, according to Sportico, is valued at US$ 21 billion, while the TOP 30 Brazilian clubs total US$ 8.9 billion.
Among the world’s 40 most valuable football clubs, only Flamengo (US$ 962 million), Palmeiras (US$ 829 million), and Corinthians (US$ 749 million) are represented.
An interesting comparison emerges with Mexican clubs, as Club América is valued at US$ 770 million and Chivas Guadalajara at US$ 730 million, placing them in direct competition with the top Brazilian teams.
Brand Value
Club revenues improved, which positively impacted brand valuations.
Brand value increased by 25%, reaching US$ 2.5 billion for the TOP 30 clubs for the first time.
Brand Value of the TOP 30 Clubs
Most Valuable Football Brands in Brazil – 2025 – US$ million
| Flamengo | 448 |
| Palmeiras | 296 |
| Corinthians | 270 |
| São Paulo | 209 |
| Botafogo SAF | 168 |
| Atlético-MG SAF | 146 |
| Fluminense | 135 |
| Grêmio | 115 |
| Internacional | 94 |
| Cruzeiro SAF | 82 |
| Vasco da Gama SAF | 73 |
| Athletico-PR | 71 |
| Santos | 64 |
| Bahia SAF | 62 |
| Red Bull Bragantino Ltda | 57 |
| Fortaleza SAF | 46 |
| Vitória | 31 |
| Juventude | 19 |
| Ceará | 18 |
| Cuiabá SAF | 15 |
| Coritiba SAF | 14 |
| Sport | 14 |
| Atlético-GO | 14 |
| América-MG SAF | 10 |
| Criciúma | 7 |
| Goiás | 7 |
| Guarani | 4 |
| Remo | 3 |
| Ponte Preta | 2 |
| Santa Cruz | 1 |
Stadium Asset Management
In this year’s study, Sports Value presents an exclusive special feature on stadium and arena management as a key driver of valuation growth.
The valuation of Brazilian football clubs can increase significantly through higher revenues generated by their stadiums, both on matchdays and through a wide range of non-matchday events.
According to Sports Value’s analysis, a well-managed stadium generates higher revenues, which enhances the club’s brand value. In addition, the appreciation of fixed assets also increases the stadium’s contribution to overall valuation.
Brazilian stadiums are underutilized in terms of revenue generation and valuation, even when compared with Argentine clubs.
