Football fans consumption in Brazil-2^nd edition

Sports Value has just published the 2^nd edition of the survey, analyzing the football fans consumption in Brazil. The analysis shows that Brazilian clubs generate very low values ​​directly with the B2C fan revenue.

To download the study, click here.

In 2018 Brazilians spent US$ 17.5 billion on entertainment, of which only US$ 284 millon directly with football clubs. Whimsy 1.6% of the total.

A key factor in this is the high rate of Brazilians with no interest in soccer, 42% the highest in history. Another aspect is the large number of young people who support European teams.

People without interest in football in Brazil

Source: Datafolha

We present an unpublished index called Revenues  per Fan,  for the main Brazilian teams.

Sports Value Index- Revenue per Fan