Brazilian football clubs’ financials 2024. It’s time to qualify the Brazilian football product!
Sports Value has just completed its latest study on the finances of Brazilian football clubs in 2024.
Click here to download the 137-page report by Sports Value, featuring comprehensive financial insights and additional data on Brazilian football clubs in 2024.
The study includes extensive and exclusive financial data on revenues, costs, profitability, and debt levels.
Revenues reached US$ 1.9 billion, net losses exceeded US$ -237 million, and debts surpassed US$ 2 billion.
It also contains a special section on the digital impact of clubs in Brazil, media return for sponsors, and recommendations to enhance the quality of Brazilian football as a product.
Revenues
The Top 20 Brazilian clubs achieved a new historical record in revenue generation, reaching R$ 10.9 billion in 2024, compared to R$ 8.9 billion in 2023, marking a 22% increase.
In dollars the total revenues reached US$ 1.9 billion, and operating revenues (without players transfers) US$ 1.4 billion.
TOP 20 Brazilian Clubs’ Revenues – US$ million
Figures adjusted for inflation and exchange rate
Revenue growth was significantly driven by a 53% increase in R$ terms in players transfers, surpassing US$ 502 million in 2024
Commercial revenues grew by 36%, in R$ terms reaching US$ 329 million.
Matchday and stadium revenues rose by 22%, generating US$ 190 million, while membership programs grew by 17%, surpassing US$ 147 million
Brazilian Clubs’ Revenues in 2024 – US$ million
| Flamengo | 231 |
| Palmeiras | 220 |
| Corinthians | 193 |
| São Paulo | 127 |
| Fluminense | 118 |
| Atlético-MG SAF | 117 |
| Athletico-PR | 99 |
| Internacional | 89 |
| Grêmio | 88 |
| Vasco da Gama SAF | 82 |
| Santos | 79 |
| Red Bull Bragantino | 74 |
| Cruzeiro SAF | 64 |
| Bahia SAF | 52 |
| Fortaleza SAF | 45 |
| Cuiabá SAF | 38 |
| Vitória | 32 |
| Ceará | 18 |
| Atlético-GO SAF | 16 |
Souce: Sports Value
Sports Value also presented a unique comparative analysis of Brazil’s Top 20 revenue-generating clubs against the leading football leagues worldwide.
Brazilian clubs Digital Impact
Sports Value has formed a strategic alliance with the company Zeeng Data Driven, specialized in brand evaluation within the digital environment.
Sports Value’s analysis on the Zeeng platform maps the activity of more than 2.6 billion fans worldwide.
It doesn’t make sense to only analyze the number of followers. Our analyses cross-reference data, adding dynamism and ensuring that the information generates valuable insights.
Debts
The debt levels of the Top 20 clubs reached US$ 2.1 billion in 2024, compared to nearly US$ 1.8 billion in 2023. In R$ debts increased 22%.
TOP 20 Brazilian Clubs’ Debt – US$ million
Figures adjusted for inflation and exchange rate
Brazilian Clubs’ Debts in 2024 – US$ million
| Corinthians | 329 |
| Atlético-MG SAF | 237 |
| Cruzeiro | 170 |
| Vasco da Gama SAF | 161 |
| São Paulo | 148 |
| Internacional | 144 |
| Palmeiras | 143 |
| Bahia SAF | 142 |
| Santos | 112 |
| Fluminense | 109 |
| Grêmio | 97 |
| Red Bull Bragantino Ltda. | 72 |
| Flamengo | 61 |
| Vitória | 53 |
| Fortaleza SAF | 20 |
| Ceará | 10 |
| Atlético-GO | 5 |
| Athletico-PR | 0 |
| Cuiabá SAF | 0 |
Souce: Sports Value
Media Return and Qualifying the Brazilian Football Product
Sports Value has been collaborating with various sports sponsors both in Brazil and internationally. The analyses show that achieving ROI in sponsorships requires more than merely exposing logos on billboards, uniforms, and backdrops.
The Brazilian model, characterized by excessive visual pollution and low impact due to the lack of smart activations, limits the potential of Brazil’s sports marketing market.
The study presents numerous insights from Relo Metrics, whose in-depth research analyzed the impact of U.S. sports leagues for sponsoring brands.
Souce: Relo Metrics
We also share other relevant recommendations to help enhance the quality of Brazilian football marketing, focusing on new content formats and improved value delivery for sponsors.
Souce: Altman Solon